The 10 Best Personal Injury Lawyers in Rochester, NY

Star rating — We weight Google star ratings most heavily. Higher average ratings earn more points. Ratings below 3.0 earn nothing on this factor.

Review volume — More reviews means more confidence. We use a Bayesian adjustment so a 5-star business with 3 reviews doesn't outrank a 4.8-star business with 200 reviews.

Claimed listing — Businesses that have claimed their listing and actively manage their profile receive a bonus. This signals an engaged, responsive owner.

Responds to reviews — Businesses that reply to customer reviews show they value feedback. This earns a modest ranking bonus.

Recency — A business with recent reviews (in the past 12 months) ranks higher than one with the same rating but no recent activity. Older review profiles decay linearly.